Since then, Kennedy has grown her Instagram audience to 3.4 million and now funnels those followers into her booming Good Inside empire, which includes digital memberships, a podcast, brand partnerships, and books. The business, with more than 60 employees, is profitable and generated $34 million in revenue last year, a nearly 50% increase year-over-year, Fortune is first to report.
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The White House did not immediately respond to a request for comment.